Directed by Jordan Beckham, the video for Bruce Lii’s new single, ‘Toxic’, perfectly captures the coldness of a toxic relationship in visual form, as the artist is shot performing on the snowy streets of Pittsburgh.
Inspired by the legendary martial artist Bruce Lee, Pittsburgh rap artist Bruce Lii knows all about the importance of precision, impact, and unpredictability, and he incorporates them all in his music. With sharp witted rhymes, Bruce Lii’s lyrics pack a powerful punch; his external toughness being formed from his days a long-haul trucker. It’s this original experience which makes him a stand-out artist in his field, while the samples he takes from 80s hip-hop and RnB make his sound feel alternative, giving it a unique vibe.
All of this is no less so on his latest single, ‘Toxic’, which focuses on the constant battle between the highest of highs and the lowest of lows in a relationship – true happiness is never maintained. In ‘Toxic’, Bruce Lii contemplates his past mistakes, and the struggles he has had in order to balance a healthy relationship with his fast rapper lifestyle.
Bruce admits that he got swept up in the hype when money and fame entered his life. Speaking about the track, Bruce says,
“The song is about an old high school sweetheart. I had all the girls chasing after me but I didn’t see what was right in front of me. She was the one that got away.”Â
Now looking at the relationship from a more mature POV, he realizes what he had been missing: someone to support him through it all. Bruce Lii is a dynamic lyricist whose punchy bars will have you thinking twice. Pair the song with the Jordan Beckham directed music video, and we are given a raw, unexpected, and enticing look into the mind and talent of Bruce Lii.
Watch the video for ‘Toxic’ below and find out more about Bruce Lii and his music online on Facebook, Twitter, and Instagram.
