Saint Helena Island in South Carolina has a population of slightly more than 8000 people. Growing up, MSC Jay therefore had to find hobbies to occupy his time, and these always centred around music and sports. When he wasn’t on the field or the ball courts, he was writing raps, and taking on any feedback he got. MSC Jay used constructive criticism to hone his lyrical format and musical style, and actively studied his rap influences, became a businessman, and never gave up.
With his first single, ‘Wrong’ garnering 58 million views on YouTube, 67 million Spotify streams and over 3 million monthly listeners, Luh Kel, to put it mildly, isn’t doing too badly for someone who’s still only 17. He’s also opened over the summer for Polo G, and has millions of followers across Instagram, Tik Tok, and other social media. Based on all this, it’s sure his new single, ‘Cold Heart’, should perform as well, if not better.
Allegra’s debut single ‘All About Us’ sees her rolling across our screens in chunky 80s-style rollerblades, giving us full-on nostalgia whilst her friends ride state-of-the-art hoverboards. It has been storming the Billboard Charts this summer and shows no sign of slowing down any time soon. It’s unsurprising that this infectious and summery single came from a collaboration made in pop heaven – Allegra, a young and upcoming superstar collaborates with music mogul Chris Herbert (creator of the Spice Girls) on her debut track.
Back in 2016 we introduced you to Norwegian group, viseMènn, with their official first single, ‘Begging You Please’, a dreamy atmospheric track with a sound reminiscent of Sigur Rós. Now they return, after months of being locked away in their recording studio, with new single, ‘Give It All Up’, a melody-drenched pop rock earworm.