The official video for ‘Taki Taki’ by DJ Snake featuring Selena Gomez, Ozuna, and Cardi B, directed by Colin Tilley, is out now. A sneak peak of the video first aired tonight in a commercial spot in partnership with YouTube Music during the American Music Awards.
Currently the most-streamed song in the world on Spotify for a week straight now, ‘Taki Taki’ marks the second global number one record for the French DJ/producer (his first being ‘Lean On’ ft. MØ, his 2015 collaboration with Major Lazer), and a first number one for Selena Gomez, Ozuna, and Cardi B, who is the first female rapper to top the chart.
In addition, ‘Taki Taki’ has peaked as the #2 song in the world on iTunes, and reached #1 on iTunes in 25 countries. Meanwhile, it’s also peaked as the #1 trending video on YouTube in the U.S.
The worldwide smash success of ‘Taki Taki’ was boosted by Spotify’s recent launch of Global X — a new playlist full of rhythmic crossover hits from cultures around the world. Spotify accompanied the playlist’s launch with a unique vertical video for the bilingual, Latin-music-infused ‘Taki Taki’, which the platform hails as “a true mix of cultures”.
DJ Snake’s 2016 hit ‘Let Me Love You’ ft. Justin Bieber reached a billion streams on Spotify. That achievement makes him only the fifth artist in Spotify history (along with Drake, Ed Sheeran, Justin Bieber, and The Chainsmokers) to have two songs earn a billion streams each on the platform. DJ Snake first hit the billion-stream mark with ‘Lean On’ ft. MØ, his 2015 collaboration with Major Lazer.
Having toured the world this summer, DJ Snake will return to the U.S. this fall for two very special shows. This Halloween season, the world-class producer will headline sold-out dates at New York City’s Avant Gardner (on October 26) and L.A.’s legendary Shrine (on October 31).
With its worldly rhythms and infectious energy, ‘Taki Taki’ continues DJ Snake’s track record of global hits, from ‘Turn Down For What’ to ‘Let Me Love You’ to the club record of the summer: his India-inspired ‘Magenta Riddim’. ‘Taki Taki’ arrives ahead of DJ Snake’s forthcoming album, which is set to drop soon.