Author: Essentially Pop

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well. We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates. Follow us on: Twitter, Google+, Tumblr, Pinterest, Instagram, Myspace, Facebook, Spotify, Youtube. Drop us an email on hello@essesntiallypop.com
https://www.pexels.com/photo/vibrant-concert-crowd-captures-live-performance-33274219/

How Music Fans Are Socialising Online In Brand New Ways

June 22, 2026

The way people gather around the music they love has shifted a great deal over the past decade. A fan who once waited for a single to arrive on the radio now follows an artist across half a dozen platforms, swaps reaction clips with strangers in another country, and helps a release trend before it has even finished uploading. The listening is still the heart of it, but the socialising around the listening has become almost a hobby of its own.

If Streaming Platforms, Festivals and Digital Games Were at a Dinner Party, Who Would Win the Room?

June 12, 2026

Imagine the ultimate dinner party.

Not one filled with actual people, but with the entertainment giants that dominate our free time. Streaming platforms arrive fashionably late carrying an expensive bottle of wine. Music festivals burst through the door wearing glitter and sunglasses despite it being indoors. Digital games arrive with an interesting backstory, a loyal fanbase, and enough energy to keep the conversation going until sunrise.

The question is simple: if these entertainment powerhouses were guests at the same dinner table, who would walk away as the most popular person in the room?