Author: Essentially Pop

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well. We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates. Follow us on: Twitter, Google+, Tumblr, Pinterest, Instagram, Myspace, Facebook, Spotify, Youtube. Drop us an email on hello@essesntiallypop.com

Why ‘REDRED’ Signals a Strong New Direction for CORTIS

May 12, 2026

CORTIS’ track, ‘REDRED’, from their second EP, ‘GREENGREEN’ had already begun gaining attention on TikTok even before its official release, signaling strong anticipation for the group’s latest musical direction. While pre-release snippets and viral moments have become common in K-pop, ‘REDRED’ stood out because it didn’t rely only on hype. It created curiosity around CORTIS’ evolving sound and hinted at a more defined artistic identity.

How To Record The Radio Advertisement That Works For You

April 22, 2026

Advertising remains one of the most effective ways to reach your audience, but video ads aren’t the only way to go about it. Radio ads are still heard by thousands, if not more, on their commute, and are playing an even bigger role in the world of podcasting, social media, and streaming. Getting your message beamed directly to the ears of your audience can drive sales and build your brand, so what does it take to make one that works?

No Music For Genocide, The BDS Movement, And More Than 1,100 Musicians And Cultural Workers Call on Artists, Broadcasters And Fans To Boycott Eurovision

April 21, 2026

No Music For Genocide has today issued a landmark open letter, calling for Israel to be banned from the Eurovision Song Contest, set to be held for in Vienna this May. While Russia remains banned for their invasion of Ukraine, this will be the third consecutive year Israel will appear at Eurovision, amid more than 30 months of genocide in Palestine.