Netflix Unveils Secret Stranger Things Pop-Up Activation, “Slice Of The Upside Down” And Limited Edition Demogorgon Pizza To Celebrate Season 4 Launch

Upon finding the East London location, fans of Netflix ‘Stranger Things’ can take a trip into the Upside Down, and visit the UK’s only branch of Surfer Boy Pizza, as seen in the new season.

To coincide with tomorrow’s launch of Stranger Things 4, Vol. 1, Netflix has recreated the new series’ iconic pizza chain, Surfer Boy Pizza, as the centre of a spine-chilling Upside Down themed activation in East London.

After cryptic 80s Stranger Things influenced posters started appearing across London this week, fans have been busy trying to crack the hidden code that reveals the location of the pop-up. On Monday evening, what appeared to be a portal into the Upside Down slowly started to open outside recording studio The White Rabbit in London’s Shoreditch.

Now fully open until Sunday evening, the portal leads fans into the Upside Down world of Stranger Things. From the smell, to the unknown flying particles, to the vines, fans will enjoy a multi-sensory immersive experience where actors will guide them through a tunnel into Surfer Boy Pizza.

Once “safely” inside the pizza shop, fans will have the opportunity to take a pic in the photo booth as well as be treated to a limited-edition Demogorgon pizza, created and designed in collaboration with Yard Sale exclusively for the season 4 launch.

This outer-dimensional experience is not to be missed by Stranger Things fans and foodies alike. The experience allows up to four people to enter at a time and operates on a first come, first served basis.

Those unable to make it down to the activation will still have the chance to sample the Demogorgon pizza as the Surfer Boy Pizza delivery van will be out and about around central London, handing out Veggie, Vegan and Gluten Free variations of the monster-inspired pizza to hungry fans.