It’s all very well to “make that money”, Mike Smiff cautions, but we have to however remember, “don’t let money make you”. In the chorus to his latest single, ‘Go To Ya Head’, the South Florida rapper gives us this piece of advice, one he’s learned the hard way.
From the streets of Dade County, Mike Smiff has risen up among a hotbed of other hip hop talent, and learned that Florida emcees can’t just be party starters, they need to have something real to rhyme about, otherwise their place will be taken quick as a wink. Mike Smiff is a hip hop legend, and it started well before the release of his 2013 mixtape, ’10 Toes Down’; his plainspoken assessment of his home city, his thunderous beats, and his relentless bars, were all established long before.
With gorgeous production driven by an 808 kick drum, and highlighted by airy synths and stunning soul samples, ‘Go To Ya Head’ is a fine example of Smiff’s work, and for 2 and a half minutes he barely draws breath as he spits out his bars with an authority that has stood him for more than a decade. Rhyming about lost chances and missed opportunities, the attractive quality of easy cash, kids having to become adults before their time, bad choices, arrogance, and the seductive quality of life on the street – all are topics he knows all too well.
The music video for ‘Go To Ya Head’ sees Smiff cruising down the street, in his absolute element. He sees it all, but he’s steering clear of any dirty business: nonetheless, his rhymes show he’s very much a part of the community. He loves his home neighbourhood, and the affection he feels for it is evident in every scene.