Bruce Sudano – ‘Keep Doin’ What You’re Doin”

Bruce Sudano takes a trip into the realms of extreme pleasure in the music video for his latest single, ‘Keep Doin’ What You’re Doin”. The jaunty animated clip is a great match for the laid-back guitar and drums led track.

Hot on the heels of his most recent release, ‘American Sunset‘, which came out last month, ‘Keep Doin’ What You’re Doin” is a song that’s open to interpretation; who’s doing what? Is it a comment on those who are fighting the good fight politically? Given the subject matter of ‘American Sunset’ it may well be. Is it about a new relationship, with Sudano imploring his lover to keep up the things that he likes her to do? Perhaps. The music video however, with its brightly coloured clip-art animation suggests otherwise however – cartoon Sudano has started a new relationship, that much is clear – but it’s not with any human. Rather, he commands his new massage chair – specifically the Springmaster Electro-Vibro-Chair 3000 – to do that thing they do…but hey! Who can blame him! It’s clearly a relationship that is filled with passion and excitement, and restores him to a new energy. As Sudano explained to Classic Hits Today, “You’ve lived, you’ve loved, you’ve lost and then boom, there it is, someone sets your soul on fire.”

The clip is executed in similar fashion to ‘The Mountain’, back in March, and as with that clip, was animated by Elliot Mason, and the song is from taken from his latest EP, ‘Spirals Vol. 2… Time & The Space In Between’.

Watch the music video for ‘Keep Doin’ What You’re Doin” below. You can find out more about Bruce Sudano and his music online on his official website.

Bruce Sudano - Keep Doin' What You're Doin' (Official Music Video)

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email

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