Emerging artist Gracie Abrams released the video for her spellbinding single, ‘Stay’, which has already garnered millions of streams around the world since its release in November and is currently one of the most played songs on Australian taste maker radio station Triple J.
A fitting introduction to the 20-year-old artist, the diary-like visual for ‘Stay’ perfectly channels the raw intimacy of her music: a stripped-back yet nuanced sound centered on her sharply detailed lyrics. Over the years, Abrams has shared homespun clips of her songs on social media, amassing over 200k followers on Instagram before she’d even released her first song.
Watch the video for ‘Stay’:
Along with spotlighting her subtle but stunning vocal presence, ‘Stay’ showcases what Complex recently hailed as a “delicate sensibility and keen eye for the details that make heartbreak really sting.” ‘Stay’ was written by Abrams, and produced by New Zealand native Sam de Jong.
Shot in her hometown of Los Angeles and directed by photographer Moni Haworth, the video for ‘Stay’ offers an up-close glimpse into Abrams’s world. With all the hazy charm of a home movie, the visual collages together candid snapshots of her everyday life, unfolding in dreamlike images of spilled Slurpees, smoggy sunsets, beaches and birthday cake and fallen bougainvillea petals.
In addition to premiering the ‘Stay’ video, Abrams has also announced her upcoming debut North American performances. Those two dates include shows in Toronto and New York with more to be announced soon. Tickets for both shows go on sale this Friday, January 24, at 10 a.m. EST.
June 2 Toronto, ON The Drake Underground
June 4 New York, NY Mercury Lounge
Recently named an artist to watch by Pigeons & Planes and Idolator, Abrams, who considers herself a songwriter, first and foremost, fell in love with Joni Mitchell as a kid.
“Her lyricism is very much what compelled me to start writing when I was 8, which is also when I started playing piano,” says Abrams, who also considers Tyler, The Creator, Carole King, and The 1975 amongst other major influences.
Last fall, she made her official debut with the release of ‘Mean It’, a piano-driven, profoundly vulnerable track praised as “pure, sentimental, and undeniably beautiful.”
For more information on Gracie Abrams, find her on Instagram, Twitter, and YouTube.