X Factor alumnus Louis Tomlinson today premieres ‘We Made It’ The Director’s Cut – featuring three connected music videos for ‘We Made It’, ‘Don’t Let It Break Your Heart’ and ‘Kill My Mind’.
Directed by Charlie Lightening, the idea was to shoot three connected videos. Charlie set out to create a short film with engaging characters that blend into Louis’s time on screen. It was a story Charlie developed and then brought in the help of LA-based writer Conor Walsh to drive the intrigue of the short film even further.
For the director’s cut, the 3 videos were completely switched around to push the narrative stronger and make a ‘short-film’ rather than 3 music videos that inter-connect.
“We thought it would be different and cool to link the three videos together. It was something that hadn’t been done before and Charlie and the CMN PPL team delivered a great story” said Alice Frost, Marketing Director at SYCO.
Charlie Lightening said,
“It was amazing to be approached by Louis to visualise a story over three promos. I think it’s quite rare to be able to work on something like this, and I was really eager to make this happen.
On meeting Louis we really got on so I knew it would be a great project to work on. Visually we wanted this to be as cinematic as possible and thought about the colour pallet. As ‘Kill My Mind’ was the first, the red look was really important to set the tone.
As we shot the 3 promos over 3 months it meant the story could grow and move organically, so we could see the fans reactions from each and tweak each narrative as we went from promo to promo. I’m really pleased with how they all came out, and it was so great working with Geoff Bell, a real gentleman and professional, he brought a lot to the table. As did Joe and Miki our leads, it was a great project to work on and see develop as we moved forward.”
All three tracks are taken from Louis’s debut solo album ‘Walls’, which recently entered the UK Official Chart at No.4, the US Billboard Chart at No.9, and the Australia ARIA chart at No.6.
Louis Tomlinson UK Tour Dates:
23.03 Roundhouse, London (SOLD OUT)
24.03 Roundhouse, London (SOLD OUT)
26.03 O2 Academy, Glasgow (SOLD OUT)
27.03 Dome, Doncaster (SOLD OUT)
28.03 O2 Apollo, Manchester (SOLD OUT)