Over recent years, K-pop has had an increasingly influential role in the music industry, even in western markets. Reflecting the open internet culture, music from South Korea has cracked the U.S. and European markets in a way it never could before. It also seems K-pop is having a wider impact on the music industry as a whole by helping to revive physical music formats.
Since first bursting onto the scene in 2016, BLACKPINK redefined the possibilities of K-Pop, transcending all categorization and ascending to global stardom. With their incredibly catchy single, ‘Ddu-Du Ddu-Du’, the South Korean quartet shattered the record for the highest-charting Billboard Hot 100 debut by an all-female K-Pop act, while the song’s head-turning video surpassed 10 million views in just six hours, and amassed 36.2 million views in one day.
YG Entertainment and Interscope Records are thrilled to announce a global partnership for BLACKPINK, one of the world’s biggest all-female K-pop groups. The South Korean quartet is currently the highest-charting female K-pop act in Billboard Hot 100 history. Interscope and Universal Music Group will represent the group’s music in all of the world excluding Asia.