Nicko Rebel brings the late nights and bright lights with the energetic track, ‘Yummy’. Right now he’s in his No Change Needed Bodega era, and with ‘Yummy’, he blends exactly the right amount of confidence, culture, and feel-good motion.
A Grammy-award winning artist whose sound is deeply rooted in his Kingston Jamaica upbringing, Nicko Rebel has pushed himself to become one of the most authentic and fearless musician-entrepreneurs in the business. With a style that’s characterised by its intoxicating, and authentic dancehall rhythms, he’s expanded his reach since moving to South Florida.
Rebel Wurl serves as Nicko Rebel’s business hub, and yet it’s so much more than just a record label: it’s a place which sees the convergence of all his ideas, from fashion, vision, and sound, amplifying not just his music but also lifestyle choices, into one cohesive brand, and new single, ‘Yummy’ is one part.
Although ‘Yummy’ is a mere 78 seconds long, it certainly packs a lot of punch. Rebel manages in that short time to bottle up just what it feels like to have no expectations, to just live in the moment. The lyrics are tender and melodic, filled with Jamaican patois, feeling deeply intimate and honest, while the instrumentation is bright and smooth, with bass lines cut straight out of dancehall.
The music video sees Nicko Rebel in the bodega, alone, and as he sweeps the floors and tidies the shelves, he launches into the song, using his broomstick as a makeshift mic. The world outside the bodega dissolves, as he loses himself in his performance. It’s clear that for Nicko Rebel, music is always about feeling, and so far as he’s concerned, nothing is too boring if there’s great music to be made.
Watch the music video for ‘Yummy’ below, and find out more about Nicko Rebel and his music online on his official website, YouTube, Facebook, Twitter, Instagram, and TikTok.
