Pop siren Allegra returns with her most polished body of work to date – the firecracker of an EP, ‘Red’, a record that shouts maturity from the rooftops and marks the beginning of a new era with sultry poise. Known for a voice that chimes like bells in the dance-remix realm, she sets her own tone with this collection: confident, daring, emotional, and armed with sleek production.
.Now, she unveils the second music video for ‘Ash’, an alluring track with a melody that rises hypnotically from the shadows. With this dynamic song, she reveals both a darker side and a vulnerable core, showing how emotion and empowerment can beautifully intertwine.
Sticking to her dance-floor roots, the track’s pulsating rhythm is paired with an elegant music video featuring dynamic and sensual choreography from the London singer, celebrated equally for her dance skills and confessional songwriting. Set in a dark, wood-panelled room with a vintage red sofa, she prowls in a red halter-neck top and high-waisted jeans – embodying the versatility and understated cool she brings to each song.
Allegra has been steadily rising from the ashes for some time, and with ‘Ash’, she evolves once again – proudly, gracefully and passionately.
Bloody brilliant, Allegra! Just watched the video for “Ash” and it’s got me hooked, that sultry vibe in the wood-panelled room, with you owning every prowling step on that red sofa? Pure fire. The way the melody creeps up from the shadows, all hypnotic and raw, it’s like you’ve bottled up that dance-floor energy and laced it with something properly vulnerable. Loving this new era on the Red EP; it’s got that mature edge without losing the fun. Can’t wait to see you smashing it live, keep rising from those ashes, queen!