Everyone experiences defeat and failure in life, it’s an essential tool to help us adapt to change, and consider the choices we face. Sometimes though, we feel that things never go to plan; we seem always to fail, and never succeed. May Fall, with his new single, ‘Plan D’, takes listeners on a journey where, when experiencing setback after setback, he reaches his absolute limit.
Musically, ‘Plan D’ is delightfully upbeat; it’s filled with infectious synths, and without listening to the lyrics you might think it’s a dance track. But it’s so much more, and May Fall showcases his songwriting prowess, as he explores what happens when you run out of options – blending wit and humour along the way – plans A, B and C fail – there’s only one way out – Plan D (E-A-T-H).
May Fall rejoins forces with Greece-based director Thanos Kallianiotis, and together they used creative experimentation and technical skills to direct and shoot original footage, which May Fall shot on his mobile phone, manipulating it with AI. The end result is a visual that matches the ominous, urgent tone of the song, evoking a sense of dissociation and panic.
Watch the music video for ‘Plan D’ below, and find out more about May Fall online on YouTube, Facebook, Twitter, Instagram, and TikTok.
