We Premiere Alicia G’s Latest Single, ‘GUM’! New Track Is The Follow Up For ‘Shake Down’.

Alicia G is a force to be reckoned with, following up her recent release, ‘Shake Down’ mere weeks later with her new single, ‘GUM’.

While ‘Shake Down’ was a more pop country track, ‘GUM’ sees the talented artist check out the hip-hop scene in a juicy pop crossover.

The music video sees Alicia G channeling her very best Xtina and Gwen Stefani, as she lays down her bars. To start with, she’s playing at the ballpark by herself, but then, it’s as if the gum gives her an idea, and next shot she’s hanging out with her homegirls, all chewing their Juicyfruit and twerking with the best of them. You could even say she knocks it right out of the park!

Alicia G splits her time between being a player dressed in pink and white, and being the umpire – calling the strikes and outs. The refrain, “I’m chewing my gum like I’ve got a fat bum / I’m popping my gum like I’ve got a fat bum” is as simplistic as it is catchy, and laid over the deep bass rhythms it feels like Alicia G is onto yet another winner.

Watch the video for ‘GUM’ below and let us know what you think! Check out Alicia G and her music online on her official websiteFacebookTwitterInstagram, and TikTok.

Alicia G - GUM (Official Music Video)

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email lisa@essentiallypop.com

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