Describing herself as “Afro-tina”, Reinana Fernandez performs as Simply Rayne. The 20 year old singer was raised on the classics such as Stevie Wonder, Marvin Gaye, Bill Withers, Al Green, Diana Ross, and Etta James, and later on explored her own interests, such as Michael Jackson, Destiny’s Child, Prince, Rihanna, Bruno Mars, Mary J. Blige, and Lauryn Hill. But her number one influence is the queen herself: Beyoncé.
Simply Rayne hit the ground running with her 2013 debut single garnered her airplay in Australia, while in 2016 she started working with production duo, The KlubJumpers, who have 80 Billboard-charting songs and numerous Gold and Platinum Records between them. She’s performed alongside the likes of G-Eazy, Steve Aoki, Lil Wayne, Migos, funk icons Lakeside, and Khalid, and performed two years in a row at the Mala Luna Music Festival. She’s made numerous live TV appearances and appears as herself in the upcoming independent romantic comedy film, ‘The Margarita Man’. Simply Rayne has a faith-based ethos, and combined with her unflinching optimism, strives to set herself up as a positive example as a multi-cultural young woman. She’s earned the title of “Teen Vogue Ambassador”, and had cover features in ReFocused Magazine and ChicaGirl; being a Bold Favor Award Honoree, in recognition of amazing leadership in the entertainment field, and being named a City of San Antonio Youth Ambassador.
Her latest single, ‘Don’t Stop’, follows on from her empowering urban anthem, ‘How We Do’, and the smouldering ballad, ‘Need To Know’. ‘Don’t Stop’ is a tropical soul pop single, and likens the bliss of dancing to the carefee purity of new love. Produced by the KlubJumpers, it’s a balmy, sun-kissed track, and is rammed with urban swagger. It’s clear that Simply Rayne loves hip-hop and R&B, but the featured verse, performed by Baby Bash, also hints at a Latin flavour. The video takes influences from the likes of Christina Aguilera, Rihanna, Shakira, and of course Beyoncé in Simply Rayne’s moves, and she encourages her love interest to never sthop dancing.
Speaking about the song and the video, Simply Rayne says,
“The meaning of my song ‘Don’t Stop’refers to keeping the flame in a relationship alive- don’t stop loving and caring for me. The concept of the video incorporates my multicultural background, strong sisterhood, and of course a love interest with an underlying theme of sassy female empowerment. I would describe the making of the video as enthusiastically fun and uplifting.”