Music streaming service Deezer gave UK singer songwriter Zak Abel, and artist Daniel Cordas, the challenge to create custom trainer designs based on their personal interpretations of Zak’s single, ‘Love Song’. Additionally, a special pair of trainers was made featuring graphics based on the musical inspirations of both artists. Fans will have the opportunity to win a pair of the limited edition shoes.
The third pair of trainers designed by Daniel represent the musical journey that gets both artists into their “flow”. For Zak, it’s how he finds his musical mindset with his favourite Motown artists. For Daniel it’s the tracks he listens to get inspired to create his best work.
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Zak Abel, Deezer NEXT’s global artist, first rose to fame after appearing on Gorgon City’s UK Top 20 hit, ‘Unmissable’. Since then he’s collaborated with the likes of David Guetta and Tom Misch. He commented,
“Creating and listening to music is a highly emotional experience. When I wrote Love Song, it was based on a previous relationship and my feelings at the time. It’s always fascinated me that people will listen to the same track and hear it differently. Deezer’s ‘Music With Sole’ challenge meant we could really bring this concept to life through some using amazing trainer art.”
“I’ve always said my designs are art, not customs. When Deezer challenged me to create artwork that connected sneaker culture with the personalisation of music it felt like the perfect synergy. There is a lot of power in visual metaphors of music and we’ve definitely been able to demonstrate this through our trainer collection.”
“At Deezer, we strive to match the individual tastes of each person with music that matters the most to them. Our mission for ‘Music with Sole’ was to convey how one song can be uniquely personal and meaningful to different people. Using art and trainers is a great way to showcase this, especially considering the integral role music plays in sneaker culture.”