Originally from New Jersey but now based in LA, MAAD has established herself as a singer/songwriter, DJ, and fashion model. Her single ’90s Love’, released in 2016 from her EP, ‘Lé Funk’, saw that she was a formidable singer of state of the art R&B. Now she’s back, with her new track, ‘New Religion’.
The video for ‘New Religion’ was made by MAAD in collaboration with London-based Paulo Berberan, who splits his time between making music videos, narrative films, and documentary-style reporting on social issues. Berberan’s sensual style coheses perfectly with MAADs sultry pop-R&B, resulting in a very rewarding and compelling clip.
The setting for the video for ‘New Religion’ is in the California desert, and something has clearly gone wrong; the world is falling apart around them. But MAAD and her male co-star don’t mind – they’re stranded but they don’t responde when a rescue helicopter attempts to save them. So far as they’re concerned, it’s the end of the world and they’re the only ones in it who matter.