At the centre of some of today’s most intoxicating pop-meets-dancefloor moments is SHAB, the hitmaker behind the Billboard-charting single ‘It’s On You’. With her enthralling new release, ‘Perfume’, she ventures into exciting new territory – hypnotic, kinetic, and irresistibly playful.
Infused with Persian influences and drawing inspiration from her heritage through evocative string arrangements, the track feels like SHAB at her most authentic yet.
‘Perfume’ captures the feeling of slipping into your best outfit, applying your favourite fragrance, and stepping out for a night of glamour, confidence, and sleek, stylish escapism. Having launched her own bodysuit fashion brand, DROP TROU, the single feels like a natural extension of her fashion-forward vision of life in Los Angeles, while still retaining the sense of empowerment that stems from her remarkable story – fleeing religious fundamentalism in Iran as a teenager and building a new life in the United States.
The song evokes the thrill of catching someone’s eye across a crowded room, unfolding over a propulsive soundscape of infectious beats, dreamlike vocals, and hypnotic melodies. The accompanying video perfectly captures that stylish, luxurious atmosphere. Set against vibrant backdrops and lavish surroundings, SHAB appears in a series of striking looks – from flowing white fur coats to leopard-print DROP TROU pieces – alongside sharply dressed dancers prancing in candy-coloured suits.
The bold, glamorous visuals mirror the song’s standout lyric: “I wanna shine like a new Ferrari / and get high on my new perfume”.
Given SHAB’s inspiring journey into pop music, having rebuilt her life from scratch at just fifteen years old, ‘Perfume’ feels like a fitting celebration of confidence, self-expression, and unapologetic ambition. It’s the kind of female-focused empowerment that gives her music its unique edge, inspiring listeners to throw on their favourite outfit, swipe on some lipstick, and embrace the night as their best selves.
