Petit Biscuit Brings The Endless Summer With Latest Pop Single And Video, ‘You Don’t Ignore (Too Late)’

Petit Biscuit is originally from Rouen, France, and while he rose to prominence in Paris, his musical influences clearly reflect his hometown. Half French, half Moroccan, his sound carries with it the cosmopolitan stylings of a city that has been on the crossroads of cultures for centuries, due to its proximity to the sea, and the resulting diversity of its inhabitants.

Tropical house beats, combined with Northern European techno have made an impact on Petit Biscuit’s style, and while he’s studied classical music, his sound is resolutely contemporary and cinematic, while at the same time warm, approachable, and deeply human. His humility is echoed in his stage name, taken in memory of the little pastries he remembers eating as a child.

New single, ‘You Don’t Ignore (Too Late)’, is eminently danceable, with its glossy synths and thrumming acoustics, along with stunning vocals singing uplifting lyrics. The beats are silky smooth and sweet, making the track perfect for many occasions: road trips, casual walks, even beach parties. The sound of the endless summer.

‘You Don’t Ignore (Too Late)’ has been brought to life on screen by cinematographer Baptiste Cornu. Petit Biscuit is shown performing at summer festivals, in front of audiences numbered in the thousands. Perfect weather and glorious views are juxtaposed against glimpses of Petit Biscuit in more intimate moments, whether that be alone at the start of another busy day, getting ready for a concert, or running through the countryside. One thing is for sure: every single frame is beautiful, a celebration of life, and filled to the very brim with joy and creative expression.

Watch the music video for ‘You Don’t Ignore (Too Late)’ here, and find out more about Petit Biscuit and his music online on his official website, YouTube, Facebook, Twitter, Instagram, and TikTok.

Petit Biscuit - You Don't Ignore (Too Late) (Official Video)

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email