Detroit born artist Salgorhythm these days makes his home in Florida’s Delrey Beach, where he takes an out-of-the-box approach to his music. New single, ‘He’s So Euro’, co-produced by Marky Bass, of the Bass Brothers, will bring a smile to the face of every listener, as the artist reminds us to never take life too seriously.
Salgorhythm has been exposed to a wide range of genres, including hip-hop, pop, rock, and disco, but it was the music of LMFAO which really struck a chord with him, and set him on the path he wanted to pursue.
Salgorhythm decided that he wanted to bring smiles to the faces of his listeners, and with his carefree attitude, he pulls a multi-layered track whose storyline comes directly from his own life experience.
‘He’s So Euro’ came about when the artist stripped naked to go in the sauna at his gym. Another member commented that he must be from another country because he didn’t understand the unwritten rule of keeping a towel on. This exchange forms the basis of the light-hearted single, ‘He’s So Euro’, which gently ribs the cultural nuances of Europeans.
The accompanying music video sees Salgorhythm walking around Florida’s beaches, and driving in a Maserati, all while wearing nothing but a brief Speedo swimming costume. He reminds us that life doesn’t have to always be played by the rules, that we can have fun with it, and all the while he does it with succinct observational humour and a laidback perspective on life.