Dovley – ‘Be About It’

Vocal house and soul artist Dovley sings on the chorus of new club burner, ‘Be About It’, “Gotta make a move”. All the while, she doesn’t sound particularly anxious about it or even urgent; rather, she’s resolute, and recognises that the worldwide period of repose we’ve all been experiencing the past year or so is coming to an end. Months spent indoors may not been good for our dispositions or our collective outlook, but no matter what we’ve been through, we can still have big dreams, and we can still be more than what we are.

It feels like an incantation, or even an affirmation, when Dovley arrives at the end of the verse and tells us to just “do it” (whatever it is). It’s as if  she’s signifying the end of a time of retreat and the beginning of a time of re-engagement.

As well as being a club burner, ‘Be About It’ also serves as an homage to the great house-infused pop songs of the 90s. It’s an enthusiastic call to the dance floor, and a promise of parties to come. It encourages listeners to put aside excuses, and realise our goals. ‘Be About It’ is the epitome of spring, rebirth, renewed energy, and rediscovered hope. Above all, the song is a note-to-self. Indeed, for Dovley, it’s time to make a move from being a well-regarded house and dance singer to a genre-transcending artist who delivers messages that resonate for listeners of all kinds.

Her first two singles, ‘Ricochet’, and ‘Everywhere’, have been streamed more than 700,000 times, and have established Dovley as a vocalist with a signature sound, in addition to her being a writer with a knack for memorable phrases. On top of that she’s a video performer with a unique sense of style. ‘Be About It’, which she also produced, isn’t just a call to action – it’s the vehicle for her rise to the top, the irresistible pulse wave announcing that a star has been born.

The music video for ‘Be About It’ features a magnetic performance from Dovley, as she combines a stellar screen presence with effortless glamour; best of all, she directed the clip herself, demonstrating filmmaking skills equal to her musical talents.

Dovley shares the scenes with an engaging cast of characters, each of whom attempts to overcome something holding them back, be it shyness, social conditioning, or simple inertia. One wants to be a drummer, while another is learning to love herself, finding the courage to talk to the cute guy who thinks she’s gorgeous just the way she is. Yet another is a barista who loves to dance and finally gets the courage to pursue her passion. The most appealing of all is the girl who sits on the sidelines, and doesn’t believe she can play basketball. That is, until the rhythm reaches her, and she understands that she’s always had what it takes to compete. Her long-distance shot goes in. The message is clear: so can yours.

Watch the epic music video for ‘Be About It’ below, and find out more about Dovley and her music by checking out her official website.

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email lisa@essentiallypop.com

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