Cincinnati rapper GoodLook is a man on the rise, but he’s not forgotten the tough streets he’s come from and the struggle that he’s been through for every dollar he has now. His new single, ‘Good Friday’, comes with a video that’s as thoughtful as it is funny, and it sees him step into the shoes of many others as he plays the role of the star splashing the cash; the chauffeur who has to put up with the demands of the star; the long-suffering butler who carries the star’s sneakers to him on a silver platter; and the security guard who has to deal with all the partying and its consequences.
Half spoken, half sung, ‘Good Friday’ runs the gamut of musical styles with trap drums establishing the beat, and scratching and other hip hop sound effects paying homage to that genre’s history. GoodLook delivers his rhymes without being overly aggressive, and is clever with it, without allowing the humour to dominate. Sonically and visually we’re reminded of Snoop Dogg, and the track is bound to appeal to Snoop’s fans.
GoodLook shows in the clip for ‘Good Friday’ that he’s a fine actor, one who is just as comfortable playing the ladies’ man counting out all his dough as he is in the guise of hard-pressed employee. Directed by DreamVision, the video alternates between wide-screen shots and smaller frames, giving a metaphorical contrast between old and new. The true star of the music video however is Cincinnati herself, as her streets and buildings shine.
You can watch the video for ‘Good Friday’ below. Please be sure to check out more about GoodLook and his music online on Twitter.