Queens-based vocalist De Royce, with his confident, sweet, soulful, and subtle sound, is joined on his latest single, ‘Groove’, by two New Yorker emcees – the swaggering Jay Dutch, and Biig Dreams, with his witty, quick spitting rhymes.
The trio have brought on board the talents of a producer who understands the fine chemistry between pop and hip-hop, and pays no heed to any genre limitations. Cheap Limousine has produced his fair share of rap records, and also knows his way around house, neo-soul, EDM, and chill electronica. He is able to balance all the glossy textures, propulsive beats, shuddering bottom end, and everything else in between.
‘Groove’ isn’t the first collaboration for the three, with both Biig Dreams and De Royce appearing on Jay Dutch’s critical underground hit, this year’s full length album, ‘The Butterfly Effect’. It builds on that success, and their prior relationship, and the music video for ‘Groove’ is a showcase for each of their personalities.
The clip was shot during the first visit to Los Angeles for the trio, and shows all three are presiding over a pool party, where they’re not afraid to show their excitement and enthusiasm for it all, along with their innate self-confidence. The video is in a lot of ways a New Yorker’s impression of what Los Angeles is like – bikini-babes on skates, rolling down palm-tree bedecked streets, on a never-ending sunshiney day, with just the right amount of slo-mo, and brightly coloured buildings. It may be a bit of a fantasy, but there’s nothing wrong with that, and in these Covid times, I’m sure we’re all up for a bit of make believe – I know I am!
Watch the video for ‘Groove’ below, and let us know what you think. You can find out more about De Royce online on his Twitter account.