Young Rich Kidz – ‘Amber Alert’

Their name says it all – they’re Young, they’re Rich, and they’re Kids. Brisk and DayDay are “brothers from another mother”, and although they’re still quite young, these Southern California teens have a lot of wisdom packed into them. The pair who met in 2013 and have been inseparable ever since, take each day as it comes, because so far as they’re concerned, each day means another new win for their music.

Rather than flirt with danger and the fast life, like so many of their friends, Brisk and DayDay instead decided to use their music as an outlet. They discovered that their freestyling changed the game for them when crowds began to gather to listen to their rhymes.

The video for new single, ‘Amber Alert’, directed by Nitro-Geez, sees Brisk and DayDay at a party in a mansion, thrown by someone super rich. They’re working as security on the door, but as the guests are starting to clear out, our Young Rich Kidz are just getting started. Drinking, smoking, splashing money about, they’re acting as if they own the place. Who knows? Maybe they do? In any case, they’re having a grand time with their crew, and all the while spitting out those bars which are going to see them reach the top. The beat will get you hooked, and the video will entrance, as you try and work out who’s really in charge – maybe it was their party after all! One thing’s for certain, they’re having a great time of it.

You can watch the video for ‘Amber Alert’ below. Find Young Rich Kidz online on Instagram – Brisk, and DayDay.

Young Rich Kidz - Amber Alert (Official Music Video)

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email

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