Summery, youthful and catchy, Allegra’s video for debut single ‘All About Us’ is fun on wheels – literally.
Tapping into the 80s nostalgia which is so prevalent in our entertainment industry at the moment, Allegra slides across our screens wearing chunky rollerblades in the sunshine, gathering her friends together in an old parking lot to hang out and have a party. However, it’s not all retro vibes in this video. Merging the old with the new, ‘All About Us’ features Allegra and her friends on a whole host of state-of-the-art electric skateboards, hoverboards and bikes to contrast sharply with the urban setting of the video.
Allegra’s figure, like her voice, stands out in the video and song, arranged as it is to highlight such a bright young talent. Allegra’s relationship with music began at the age of five when she first learnt to play the violin. She then learnt piano and honed her musical talent over the years until deciding to become a singer-songwriter at the age of just 14. Two years later, and this impressive star on the rise. She is definitely one to watch out for, with her confidence shining through in the video and a songwriting credit on all of her material, something truly commendable at such a young age.
A catchy beat, some incredible choreography and smiles abound in the culmination of this brilliantly summery tune. Allegra and her posse set flares off in formation as they skate and cycle across the parking lot; this infectious chorus heralding the arrival of this fresh young talent.