Electro London Launch Golden Vinyl Egg Treasure Hunt

Synth Wave 4

In conjunction with the release of their ‘Synth Wave Volume 1’ compilation, Electro London have come up with a unique way to both target a new audience, and also to help charity.

The label is working with Sue Ryder charity shops, who they see as a great place for their fans to discover vinyl, with a “Golden Vinyl Egg” treasure hunt.

Rob Green from Electro London explains:

“Given what we have learned over the years within the vinyl market and other Electro London releases and knowing that traditional distribution in record shops only gets a release to certain ears, we’ve done some research among our social media followers, along with different age demographics and have decided to target three high street Sue Ryder charity shops – as some of our younger fans say that they do great vinyl.”

Backing up the label’s traditional distributors, SRD, the label aims to hit early adopters, who love discovering great vinyl, by putting ‘Synth Wave Volume 1’ in some three Sue Ryder charity shops. The records are brand new, shrink-wrapped and brilliantly designed, and so should stand out when people are searching for classic vinyl. The hope is that through this, more people will be able to discover world-class underground Synth Wave on vinyl. The “Golden Vinyl Egg” hunt involves placing stickered albums in selected Sue Ryder shops, which when sold will both build awareness of the brand and also have the added bonus of bringing more younger people into the stores.

Rob Green continues:

“We want to stir up excitement with those lucky enough to find and buy the three elusive and valuable limited edition ‘Synth Wave’ records ahead of release. Those who buy them and tweet or Facebook a selfie of themselves with the album to Electro London by 10th June, will get a free pass to Electro London Festival in September, which features some of the brilliant electronic artists featured on the record plus the legendary Wolfgang Flur (ex Kraftwerk).”

The Electro London label is combining online innovation with traditional marketing ideas, and so have printed the link to their website on the back of the record, as well as a QR code which links to the Electro London Festival site, so the winners will easily work out where to post their pics!

‘Synth Wave’ Volume 1 can be preordered here. Watch the promo video:

About the author

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well.

We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates.

Follow us on: Twitter, Google+, Tumblr, Pinterest, Instagram, Myspace, Facebook, Spotify, Youtube. Drop us an email on hello@essesntiallypop.com

Leave a Reply