Born to a Russian family in Latvia, Yuliyah is a singer songwriter whose specialist sound is Doo Wop, and Bubblegum Pop. Her new single, ‘Real Deal’, out August 15, is filled to the brim with sweet melodies, while the video is packed with retro vibes, as Yuliyah uses sassy lyricism and dance to empower women and encourage them to independence. She cites Meghan Trainor and Duffy as influences, and this is evident in ‘Real Deal’.