Author: Essentially Pop

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well. We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates. Follow us on: Instagram, Facebook, LinkedIn, Bluesky, Threads, Spotify, and YouTube. Drop us an email on hello@essesntiallypop.com

The Full Guide to Promoting Music on Your Instagram Story for Expert and Novice Musicians

December 16, 2020

Nowadays, there are so many different steps to take to promote a product, business, or brand. Instead of posting a billboard or passing out flyers, people have to learn how to use social media. With thousands of competing brands and artists, people have to learn how to stand out. They have to learn how to use every social media application and each feature it has to offer. In this article, both expert and novice musicians will learn how to promote their music with the Instagram Story feature. They’ll learn how to get noticed, build a bigger fanbase, and become marketing experts online. After all, Instagram is one of the top places to grow a music brand.

How Musicians Can Make Money During the COVID Crisis

December 14, 2020

This year is a tough one to be a musician. Performances are still a major source of income for most of them, and with lockdowns making a comeback, many might be concerned about what to do next. The good news is that musical talent is a very valuable skill and one that is in much higher demand than you may imagine. It can also be monetised if you use the right methods. This could be a good time to start looking at additional streams of income. Let’s take a look at how musicians can make extra money during the COVID crisis.

Essential Advent Calendar: December 13 – Chilly Gonzales, Jarvis Cocker & Feist reveal rendition of Purple Mountains’ ‘Snow Is Falling In Manhattan’. ‘A very chilly christmas’ out now

December 13, 2020

It’s December 13 on the Essential Advent Calendar and Chilly Gonzales has revealed a stunning rendition of Purple Mountains’, ‘Snow Is Falling In Manhattan’, ft. Jarvis Cocker & Feist, taken from his new album ‘A very chilly christmas’. From feudal oldies to newer holiday pop canon, ‘A very chilly christmas’ surveys a broad scope of seasonal repertoire and sentiment.