Allegra has made an electrifying return with ‘Wildfire’ – a luminous dance-pop gem aiming to spread love in an often divided world. We caught up with the London-based singer and found more.
Hi Allegra! How are you?
Hey! I’m doing really well, thank you. It’s been a busy but exciting time, and I’m just so grateful for everything that’s happening right now.
What a year 2024 was for you! From the hit collaboration with DJ Alok on ‘Love You Right Back’ to your debut EP, ‘Unsent Love Letters Vol.1’, you really made your mark on the pop scene. Now, you’re returning with ‘Wildfire’ – can you talk us through the inspiration behind the radiant new single?
Thank you so much! ‘Wildfire’ came from this place of wanting to spread love, especially in a world that sometimes feels heavy and divided. The idea was about love catching on and spreading fast, just like a wildfire, but in the best, most powerful way possible. I wanted to remind people that when we come together, we’re unstoppable – love really can change everything.
The track feels like an instant hit, capturing the unstoppable force of love and unity. How does the song convert the negative connotations of ‘Wildfire’ into a glowing symbol of connection?
That was exactly the challenge I loved about writing it! A wildfire can be destructive, but I wanted to flip that on its head and show how something can spread so quickly in a positive way. Love, kindness, and support – if those could catch like a wildfire, imagine how powerful that could be? I wanted to capture that unstoppable, contagious feeling of human connection.
From your debut single to now, how does the track reflect how you’ve evolved as an artist?
I think Wildfire shows a more confident, bolder side of me. I’ve grown so much since my first single, both personally and musically, and I’m way more comfortable being vulnerable and speaking about things that really matter to me. This song feels like me stepping up and taking my sound to the next level – it’s still catchy and danceable, but it has a bigger message behind it.
Co-produced by Tim Gosden and Becky Smith, the track fits perfectly into your discography, blending electronica with a particularly irresistible chorus. Are you heading down a more dance-pop direction or is ‘Wildfire’ more of a standalone track?
I think Wildfire is a bridge between where I’ve been and where I’m going. Dance-pop will always have a place in my heart – I love making people move – but I’m also exploring more personal stories and deeper emotions in my music. So you’ll hear me bouncing between those worlds a bit more. I’m not sticking to one lane, but Wildfire definitely shows my love for dance-infused pop.
‘Wildfire’ could instantly get anyone on the dancefloor with its unrelenting energy. What’s your go-to song that will always encourage you to dance?
Ooh, it has to be ‘Levitating’, by Dua Lipa. It never fails! I hear that beat and I’m instantly up and moving, no matter what mood I’m in.
We’re really enjoying your lifestyle and behind-the-scenes content on social media! What does a typical day in the studio look like for you?
Thank you! I love being able to share those behind-the-scenes moments. A typical day in the studio usually starts with catching up with the team – we’re like a little family, so there’s always a lot to talk about. From there, we’ll start building ideas, whether that’s from scratch or something I’ve written at home. There’s loads of laughing, experimenting, and trying out unexpected things that sometimes become the best parts of the track. And of course, lots of tea with honey to keep my voice feeling good!
What does your creative process look like and how did it adapt for ‘Wildfire’?
My process is usually pretty collaborative – I love bouncing ideas off the people I work with. For ‘Wildfire’, it was important to get that explosive, uplifting feeling across, so I really focused on the energy of the melodies and how the lyrics could feel universal. It was also about stripping back anything that felt too complicated and letting the message shine through.
Can you tease what’s next — perhaps an ‘Unsent Love Letters Vol.2’ on the way?
Well, I can say there is a new EP coming, but it’s not Unsent Love Letters Vol. 2 just yet! All will be revealed soon. I actually shot the music video for the lead single just yesterday, and it’s all feeling so exciting right now. I can’t wait to share more — there’s so much in the works!
Listen to ‘Wildfire’ here.
