We recently introduced you to Gwyn, the star of the interactive mystery series, ‘Dreamcrusher’. Now Gwyn has given us some of her time to talk to us about ‘I Beat U 2 It’, and what’s coming up next.
Growing up, did you always know you wanted to be a musician?
Oh God no, not at all! I didn’t discover that I could sing until high school. I signed up for music class thinking it would be an easy credit, and I had something. My music teacher, Ruth Elliot, pushed me to break out of my shell and embrace performing. If that had never happened, I think maybe I would have been a nurse or a vet – something that could help people or animals. It’s funny how life has other plans for you, right?
‘I Beat U 2 It’ is vulnerable and raw – tell us a little bit about your writing process. Were you inspired by a specific experience or memory?
Oh, that’s a very specific question isn’t it? My lyrics are always open to interpretation by my fans, but YES, there are lyrics in ‘I Beat U 2 It’ that are me thumbing my nose at situations or people in my past that I’m not afraid of anymore. Gwyn is me and I am Gwyn…finally! I don’t want to do things the way others have tried to box me into doing. What’s the point in being creative if you don’t have freedom in that creation?
Who could you not have done the ‘I Beat U 2 It’ music video without? What was your collaboration process like?
Honestly, my manager. She’s the best. She understood exactly how personal this song was to me and fought to let my vision lead the way. She’d pull me aside between takes and remind me, “It’s your story, Gwyn, trust yourself.” I felt completely safe being vulnerable with her. She’s the one who found our director, Anna Ferrante. The label gave us some typical names, but none of their treatments were connected. I knew I had a better understanding of what I wanted to say, and Cassidy finding Anna was just perfect. Anna got it immediately. Our collaboration was like creative therapy—we just fed off each other’s ideas until we nailed it.
Do you have any interesting or fun stories from the filming process you can share? Where was the ‘I Beat U 2 It’ music video filmed?
There’s this scene where I’m supposed to dramatically walk away in slow-motion on a rooftop at night, and I’m holding these small light orbs throughout the take. With them being so bright and so close to my face, I would see color spots in my vision. So when I was doing the walkway, I ended up tripping over a lighting cable because I literally couldn’t see. Everyone thought I’d hurt myself, but I just burst out laughing and ruined a perfect take!
We’re loving your outfits in the music video. What role does fashion and color play in your artistry?
Fashion is how I tell a story visually, right? It’s about identity and mood, especially colour. I chose bold, vibrant colours for ‘I Beat U 2 It’ because it’s about reclaiming power, reclaiming joy. I love it when my clothes match the emotion of the song. It’s like wearable music! That’s a pretty good clothing line idea. I need to write that down.
How do you balance personal storytelling with creating something universal for listeners?
I write from my own experiences, but I try to tap into emotions we all share – heartbreak, empowerment, hope. If I’m honest enough about what I’ve been through, chances are someone out there feels the same way. It’s about being vulnerable enough to connect beyond just myself. You also have to reach a point where you aren’t afraid anymore. Speak your truth.
In your opinion, what sets your artistry apart from others in the pop genre?
I think what makes my music unique is my honesty. I don’t try to polish things so they’re perfect or curated – I’m messy, flawed, real. I embrace those imperfections because life isn’t neat, you know? I think fans resonate with that authenticity.
After the album release, what’s coming up next for you? What can fans look forward to?
Well, a tour is coming! I get to kick that off in my hometown. We’ll be releasing dates soon. It is definitely the biggest tour I’ve done to date. Even with my former band, Red Wreckage, nothing compares to this. I want to meet the fans who’ve supported me face-to-face. And definitely more visuals—I have so many stories left to tell, so more music videos and collaborations are coming. The ride is just getting started.
Watch the music video for ‘I Beat U 2 It’ below, and find out more by following GWYN online on her official website, Instagram, and Facebook.
