Effortlessly blending hip-hop soul that resonates with a wide audience, with conscious lyricism and impactful messaging, BEEWARE’s new single, ‘The Black Seed’ reflects a cultural shift toward positivity, hope, and new beginnings in both Black culture and hip-hop.
Hailing from Chicago, BEEWARE has paid his dues to rap over the decades, and returns from a long hiatus to share his confident and positive voice, one that is unafraid to stand up for the overlooked and underappreciated.
BEEWARE’s music is meditative and intellectual, which boldly take on culturally conscious themes, while thoroughly soaked in optimism. His belief permeates everything he does, that “love expands and hate contracts”, making BEEWARE a revolutionary voice of empowerment.
Fans of BEEWARE will be excited to hear that the artist has a long-awaited new project about to drop, and lead track, ‘The Black Seed’, is a fine example of what is to come. Produced by Chicago’s Tye Hill, the lyricism, like all of BEEWARE’s previous releases, is cerebral, with each word precisely crafted, rhyming over a mesmerising shuffling beat, and serene backing vocals.
BEEWARE drops his bars with the fearlessness of a leader, reminding his community of their tenacity, beauty, and unshakable resolve. With a compelling voice that is just one in a much wider movement, he shows his dedication to uplifting others, while overcoming obstacles as a united force.
Directed Pugz Atoms, and shot in part around DuSable Black History Museum, in BEEWARE’s hometown of Chicago, the music video for ‘The Black Seed’ sees the artist deliver his message from the top of the stairs of the museum, making for a presence that is both commanding, and yet soothing at the same time. He brings with him on his shoulders the weight of history, reminding viewers that it only takes one voice to ignite into flame the sparks of meaningful change. With black and white visuals amplifying the drama and cinematic quality of the video, it additionally gives a nod to the history and culture that have gone before, while showing viewers a visual representation of what BEEWARE believes in, and where he has come from.
You can likewise be moved by the music video for ‘The Black Seed’ below, and find out more about BEEWARE and his music online via his Linktree.
