Born in Toronto, Canada, to parents born in Grenada, then moving to Brownsville, Brooklyn, life wasn’t always easy for Jay Swishes. Now, the rapper, rapper, singer-songwriter and record producer is putting his experiences together in his own signature style, with new single, ‘Pronto’.
The track is the perfect embodiment of Jay Swishes’ personal brand. He encourages his listeners to take life by the horns and pursue their dreams – without letting up. Jay Swishes knows what he’s talking about, because he’s done exactly that. He’s poured his life experience into ‘Pronto’, from the good, right through to the bad and the ugly, and he’s shown that he’s not all talk, he’s about action, and he’s come out the other side better for it.
Jay Swishes’ sound ranges from gritty, to joyous, with a rawness that reflects the different cultures that have gone into his being. He’s tenacious and competitive in the extreme, and is shaping up to be one to watch on the rap scene.
‘Pronto’ sees Jay take aspects of Afrobeats, Reggae, R&B, and Hip-Hop, and work them together seamlessly, with his authentic and charismatic flow absolutely impossible to ignore. With a pulsating trap beat backing his rhymes, Jay ensures that ‘Pronto’ is an instant earworm, and incredibly relatable, as it speaks to those who have worked hard and are now enjoying the fruits of those labours.
A top tier rap song such as ‘Pronto’ requires a music video to match, and this is certainly the case with this clip, which has been produced in collaboration with The WOPA Group and Teflon Entertainment. Opening with a mysterious phone call, Jay promises that he will get there “pronto”, and we see him landing in NYC, with a couple of girls accompanying him. This perhaps pays homage to the journey his own parents made when they moved to the US, and reflects their ambition and achievements. There’s flash cars and a gorgeously appointed apartment, and some playful moments with the girls, taking selfies, shooting videos, and even pillow fights. It’s dynamic, fun, but above all shares the statement that Jay Swishes is here and he’s here to stay, and he isn’t gonna stop even when he’s reached the top.
Don’t hesitate, check out the video ‘Pronto’! You can find out more about Jay Swishes and his music online on Instagram. Stream and download ‘Pronto’ .
