Californian Hip Hop Duo Pure Order Continue On Their Righteous Creative Mission With New Single, ‘Affinity’

Released March 24, ‘Affinity’ is the new single from Californian hip hop duo, Pure Order. Comprising gifted and conscious rappers Nemesis and God’s Gift, the pair pay tribute to classic, soulful artists such as J Dilla and De La Soul. ‘Affinity’ is available on all streaming platforms.

The track, which features fellow rapper Bread Of Kaliwild, ‘Affinity’ start with swirling tones, on which are laid dreamy, laid back vocals, before it rolls into an emo-trap rhythm. The synth instrumentals and mystical harmonics give the track a silky, sensuous feel.

Speaking about the new track, the duo said,

“‘Affinity’ is a sort of love song to hip hop and our worldwide hip hop family. It describes how creative elements are drawn together through powerful attraction to produce a colorful display of beauteous power that lasts indefinitely, such as that of a nebula created by the collision of the elements of a star during implosion. The beauty and longevity of a nebula being compared to our beloved Hip Hop is welcomed as we commemorate 50 years of this powerful cultural movement. ‘Affinity’ also describes how God’s Gift and Nemesis relate to each other artistically-as energies different in nature, bound in common values, & creatively powerful together. Along with featured comrade Bread of Kaliwild, we hope ‘Affinity’ showcases the pleasure and ease of hip hop creativity when those who come together to create it do so in true love & respect for the culture and for each other.”

Outside of their music, Pure Order have recently launched a new line of clothing and merchandise at their official store.

Stream and download ‘Affinity’ here, and watch the official lyric video below.

"AFFINITY" by Pure Order feat. Bread of Kaliwild

You can find out more about Pure Order online on Facebook, Twitter, Instagram, Spotify, Bandcamp, SoundCloud, and YouTube.

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email