Justin Bieber surprised fans earlier this week with his light-hearted teaser, ‘I Feel Funny‘, directed and hosted by Lyrical Lemonade founder and taste-making director Cole Bennett. Today, Justin and Cole serve up the main event with the video for ‘Honest‘, the new single from Bieber featuring Don Toliver.
You can watch the video here.
Punchy and up-tempo, ‘Honest‘ finds Bieber and Toliver bobbing and weaving over the track as they race through snow-covered woods on souped-up sno-mobiles and escape trouble on the slopes. ‘Honest’ marks Justin’s first official single since ‘Ghost’ – the anthemic finale to the multi-platinum, Grammy-nominated ‘Justice’ – went #1 at pop radio in January, making chart history with the most #1 hits by a male solo artist in US radio history and the only fifth artist ever to reach twenty Top 5 hits on Hot 100.
Watch the spoof trailer for ‘Honest’ below:
On Wednesday, Justin released song and spoof video for ‘I Feel Funny’, filmed in between takes for an epic video for ‘Honest’. Both videos were filmed by Cole Bennett, who explained how it happened:
“Now let me tell you the story of how this came about.. Justin randomly texted me this song one day and said “should we do a visual to this? song straight to number 1.” We joked around about doing a video for it but never did. A few weeks later we were doing a pick up day for a video we had recently shot, but never finished (Honest). We had a bit of time switching over from scene to scene. So, I went into his trailer and said “Remember that song you sent me? Let’s shoot a video for it on my phone in between takes of the actual video.” … The rest was history. Enjoy.”