To celebrate the today launch of ‘Fear Street Part 1: 1994’, the first instalment in the Fear Street Trilogy, Netflix will open three UK branches of Shadyside Videos; nostalgic 90s horror-themed pop-up stores in London, Brighton and Newcastle offering visitors a fear-inducing interactive experience.
The retro-themed stores will open to the public today, Friday 2nd July, between 12pm-8pm and remain open for the weekend between 11am-7pm each day. They will re-open from Friday 9th July between 12pm-8pm until Saturday 10th July at 11am-7pm to celebrate the release of the second instalment in the trilogy, Fear Street Part 2: 1978, on Friday 9th July and to tease final film, Fear Street Part 3: 1666, launching on Friday 16th July.
In store, guests who dare can have their picture taken in the retro photobooth (with a twist), get their hands on limited edition merchandise and immerse themselves in the world of Fear Street. On Saturday 3rd and 10th July, 20 exclusive Fear Street tie-dye T-shirts will be up for grabs, made as part of a collaboration with the luxury streetwear brand, Aries.
Netflix have partnered with local artists Alice Bloomfield (London), Pippa Toole (Brighton) and Cori Henderson (Newcastle) to create stunning visual art inspired by the films which will be on display in all three locations and available as a limited edition printed giveaways for visitors. In Newcastle, local business The Chocolate Smiths have created a limited run of handmade Fear Street inspired ‘blood-splattered’ chocolate bars which will be given away in store.
Fear Street is a trilogy of horror films directed by Leigh Janiak and based on R.L. Stine’s best-selling horror book series. In a first for Netflix and the horror genre, the films will be launching over three consecutive weeks in July; 2nd, 9th and 16th.
‘SHADYSIDE VIDEOS’ POP-UP STORE LOCATIONS
149-150 Shoreditch High Street, E1 6HU
65 East Street, BN1 1HQ
6-8 Northumberland Street, NE1 7DE
ABOUT THE ARTISTS
Working across both traditional and digital mediums, London based artist Alice Bloomfield explores human emotion, sex, and love through illustrated and animated works.
Her wide variety of clients include The Tate, Boiler Room and Gucci.
“As a big fan of anything horror and also an avid childhood reader of all the R.L. Stine books, this is such a dream collaboration!” says Alice. “It’s been really cool to be a part of Netflix’s first horror trilogy and I’ve loved encapsulating all the many details of the second volume of the trilogy, Fear Street Part 2: 1978 throughout my poster.”
Pippa Toole is an illustrator based in Brighton who creates her unique artwork with a combination of digital and inks, alongside a wide range of hand crafted textiles and banners. A DIY enthusiast, Pippa takes influence from b-movies, horror, bikers and pop culture which can be felt within her work.
“R.L. Stine gave me my first taste of horror when I was younger and I am a huge fan of old movie posters, so working on this project has been an absolute dream come true.” says Pippa. “I grew up in the 90s, and remember the aesthetic very well, so it was super exciting to revisit that era with the Fear Street artwork. It’s been a real treat to be involved in a project that pays homage to such an iconic time period. I remember going to video stores when I was younger, and I cannot wait to see the pop-up recreate that experience.”
Cori Henderson is a tattoo artist based in Newcastle upon Tyne who specialises in nature themed tattoos, often with a dark and magical twist.
“Collaborating with Netflix on such an exciting project has been a dream come true!” says Cori. “The Fear Street trilogy has everything I love; it’s retro, witchy, and has all the gory vibes of the classic slasher movies I was obsessed with growing up. It was such a treat to explore the more grim themes of the 1600s in my artwork, but also to draw inspiration from the bright vintage VHS covers of the 1990s.”
ABOUT FEAR STREET:
In 1994, a group of teenagers discover the terrifying events that have haunted their town for generations may all be connected – and they may be the next targets. Based on R.L. Stine’s best-selling horror series, FEAR STREET follows Shadyside’s sinister history through a nightmare 300 years in the making.
Watch the official trailer below:
‘Fear Street 1994: Part 1’, the first of the ‘Fear Street Trilogy’, is available on Netflix from today, Friday 2nd July. ‘Fear Street Part 2: 1978’ and ‘Fear Street Part 3: 1666’ follow on 9th and 16th July.