Trav Torch – ‘Do It Again’

New Jersey singer Trav Torch is a lover, not a fighter, but he’s not afraid to tell it like it is, and in his new single, ‘Do It Again’, he puts his reputation on the line with his lady, expressing himself with characteristic vulnerability and honesty.

Trav’s boasts enter territory his contemporaries shy away from, as he lets his lover know just how much she means to him; at the same time blurring the lines as to who is seducing who:

My heart’s beating fast

feel it through my chest

You feel so right this is more than sex

With a sexy, sultry groove, and a killer beat, ‘Do It Again’ could well serve as the soundtrack to a special night with a certain someone. Trav Torch knows that sometimes one time isn’t enough to get your pulse racing; you have to do it again…

The music video for ‘Do It Again’ sees Troophouse Films return to the director’s chair, having already shot the clips for ‘Don’t Leave Me’ and ‘Give It To Me, Baby’, Trav’s previous releases. This is a classic R&B clip, the perfect setting for the self-styled R&B Superhero, and sultry scenes are shot in the bedroom, the kitchen, and the shower, with the lights turned down low and the world left on standby.

Check out the music video for ‘Do It Again’ below, and find out more about Trav Torch and his music by checking out his official website. Of course regular readers will know we’ve written about Trav Torch for a number of years now, and you can catch up on our previous posts here.

About the author

Lisa has been writing for over 20 years, starting as the entertainment editor on her university newspaper. Since then she's written for Popwrapped, Maximum Pop, Celebmix, and ListenOnRepeat.

Lisa loves all good music, with particular fondness for Jedward and David Bowie. She's interviewed Edward Grimes (Jedward), Kevin Godley, Trevor Horn, Paul Young, Peter Cox (Go West), Brendan B Brown (Wheatus), Bruce Foxton (The Jam), among many many more. Lisa is also available for freelance writing - please email lisa@essentiallypop.com

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