Mark Ronson And King Princess Release World First Interactive Instagram Music Video

Academy, Grammy and Golden Globe-winning artist and producer Mark Ronson dropped the interactive Instagram music video for ‘Pieces of Us’, featuring King Princess, from his new album LATE NIGHT FEELINGS (Columbia).



A world first, the video was purpose-designed for Instagram Stories and uses real-time AR effects with zero post-production. It will appear in consecutive 24 hour cycles, each offering the viewer a different kind of interaction. Fans will be able to engage and react using polls, lyric stickers and new Augmented Reality filters into their own Stories.

Watch here.

The Pieces of Us video is a collaboration between Columbia Records, Sony Music, UK’s 4th Floor Creative, and Facebook Creative Shop, with Creative Direction from Marriage, and is directed by Clare Gillen.

About the author

There’s a lot of music out there - good music. At Essentially Pop our remit is that we cover music that deserves to be heard, with a particular focus on independent artists. That doesn't mean we won't cover your old favourites - rather we hope to give you some new favourites as well.

We no longer accept unpaid PR agency work. We believe the creative arts have value, and this includes writing. As always, we will write about artists who contact us - or who we contact - for free - but we can no longer work free of charge for PR agencies. We work hard, we put in a lot of hours writing, and we ask that you respect that. Contact us for our very reasonable rates.

Follow us on: Twitter, Google+, Tumblr, Pinterest, Instagram, Myspace, Facebook, Spotify, Youtube. Drop us an email on hello@essesntiallypop.com

Leave a Reply

Please help us with running costs – donate here

%d bloggers like this: