Academy, Grammy and Golden Globe-winning artist and producer Mark Ronson dropped the interactive Instagram music video for ‘Pieces of Us’, featuring King Princess, from his new album LATE NIGHT FEELINGS (Columbia).
A world first, the video was purpose-designed for Instagram Stories and uses real-time AR effects with zero post-production. It will appear in consecutive 24 hour cycles, each offering the viewer a different kind of interaction. Fans will be able to engage and react using polls, lyric stickers and new Augmented Reality filters into their own Stories.
The Pieces of Us video is a collaboration between Columbia Records, Sony Music, UK’s 4th Floor Creative, and Facebook Creative Shop, with Creative Direction from Marriage, and is directed by Clare Gillen.