RYN SCOTT, in his latest single, ‘Let It Go’, addresses something we’ve all experienced – not being able to escape from responsibility, because we all carry around mobile phones with us all day. SCOTT says, “I miss landlines” – and it’s true, there’s no reprieve. He urges us to step back from the technological brink; to remember to breathe; and concentrate on what in our lives is truly important.
Like in his other tracks, RYN SCOTT makes his case with clever wordplay, wit, and warmth, drawing from personal experience and just plain conjecture. He raps and writes with that authority which comes when you’re someone overcome with deep and profound feeling. SCOTT has become one to watch, as he’s risen in one of the most competitive hip-hop scenes in the US, the Detroit metro area. He grew up in Grand Rapids Michigan, and he is proud of his working-class origins, with songs such as ‘Blue Collar’, making it clear what are his priorities.
With ‘Let It Go’, RYN SCOTT discusses the positives of serenity, but make no mistake, ti’s a hip-hop song, and with the video, we see RYN on the peaceful shores of a woodland lake – arriving behind the wheel of a vintage 70s white AMC Matador.
Producer and video director of ‘Let It Go’, Jake Bass, who is also the owner of Bassment Sounds 2.0, SCOTT’s independent label, fills the track with instrumentals such as piano, synthesizer, guitar, and tasteful sound effects that reinforce the rapper’s confessional storytelling. Some of the instruments feature in the video, but the focus mostly remains on SCOTT, with the 27 year old rapper treating it as if he’s talking to a close confidante.