Alex Woodard Calls On Us To Take A More Proactive Look At What We’re Doing In The World With The Video For New Single, ‘Ordinary Soil’

With his new single and video, ‘Ordinary Soil’, heartland rock songwriter Alex Woodard asks us to think about what we’re doing when we’re making our consumption choices.

Alex Woodard – ‘Open Up’

Fans of Alex Woodard will be familiar with his music videos, the emotionally provocative animated clips which match up the artist’s direct pop-rock songs, and storytelling of a confessional nature. The clip for his latest release, ‘Open Up’, should therefore come as no surprise – although it does see Woodard at his very best.

Alex Woodard – ‘Halfway’ 

Acclaimed singer songwriter Alex Woodard is as much at home with a pen in his hand as he is when he’s standing strumming behind a guitar. A storyteller at heart whose songs are right up there with Springsteen and Mellencamp, Woodard is also a published author, so when he reaches his limit lyrically, he’s able to step in with his books, with each reinforcing the other. His latest series of essays, ‘Living Halfway’, finds its musical equivalent in his song, ‘Halfway’, a fan favourite that the artist has been singing on tour for several years now. Paired with ‘Living Halfway’, the song takes on a deeper meaning.