Eddie Witz has delivered a visual and auditory treat with the release of his new music video for ‘In California’, the standout track from his debut EP, ‘I Am What I Am’. The video encapsulates the essence of California’s timeless allure, effortlessly blending the state’s scenic grandeur with Witz’s evocative storytelling.
Opening with Eddie behind the wheel of his vintage Ford Bronco, the video immediately sets the stage for a journey of both the soul and the senses. As he cruises through sun-drenched landscapes, the viewer is treated to sweeping shots of California’s iconic beaches, rugged coastlines, and the vast open roads that snake through its majestic hills. These visuals, rich in Americana charm, perfectly complement the track’s warm, nostalgic tones, making it easy for listeners to lose themselves in the sun-soaked beauty of the Golden State.
The scenes are imbued with a sense of yearning and reflection, echoing the themes of self-discovery and acceptance that permeate the lyrics. As the day transitions to night, the video culminates in a heartwarming campfire scene. Here, Witz is surrounded by loved ones, the flames flickering as they share moments of quiet contentment, eventually leading to a serene sunrise that symbolises new beginnings and the passage of time.
Musically, ‘In California’ is a masterclass in blending genres, with Witz’s signature Americana sound enriched by elements of pop and subtle world music influences. The song’s laid-back acoustic melodies and tender vocal delivery evoke a sense of nostalgia, inviting listeners to reflect on their own journeys. The chorus, with its infectious melody, lingers long after the music has stopped, embodying the feeling of an instant classic destined to become a summertime anthem.
Overall, Eddie Witz’s ‘In California’ is a poignant celebration of his roots and an invitation to join him on a journey of self-reflection. As Witz and his band, The Most High, continue to build momentum, ‘In California’ stands as a shining example of their ability to craft music that resonates on both an emotional and aesthetic level. With his debut EP now out, it’s clear that Eddie Witz is an artist to watch, and ‘In California’ is a powerful reminder of why.
Watch the video for ‘In California’ here:
