President Street, the Australian pop fusion collective, are back with their new single ‘Need You Now’ it was released on June 15th, and is as daringly contemporary as we have come to expect. Accompanied by a new music video starring ‘Wentworth Prison’ star Kate Jenkinson, the single showcases how special President Street really are.
The single starts in a characteristically President Street style with lethargic synths and a confident drum beat. It is not long before a female voice is introduced, and the tone of her vocals is enthrallingly eerie. The vocals ring out in a beautifully unnerving manner, with the harmonies enrobing Kate Jenkinson as she wanders down a darkly lit street.
Directed by Peter Nathan, a student from The Victorian College of the Arts in Melbourne, the music video plots the mental deterioration of the main character (and star) as she becomes ever more desperate. It starts off naturistically, and as the lyrics become more worrying, so does the video.
It descends into what can only be described as an arthouse nightmare, our mystery actress is gagged, covered in paint, and tortured – all whilst attempting to escape. It really is a masterclass in how to successfully imbue a music video with symbolism. It is abstract, disturbing, and distressing, and yet it is beautifully shot. It truly is a creative enigma.
Riding on the success of their previous EP ‘Involuntary Actions’, Pete and his team are back once again to prove that there is no limit to their ingenuity and creativity. ‘Need You Now’ was released on June 15th and with new music in the pipeline this collective shows no signs of slowing down. Check out the new video below!