Australian alt pop group, Cub Sport, have recently released the video for their song, ‘Good Guys Go’. It’s the third release from their second studio album, ‘BATS’.
The track overs a sadly too common theme, of being in a relationship where you’re doing everything to make the other person happy, but they don’t reciprocate that love and attention.
Inspired by hearing similar situations told to him by friends over and over, lead singer Tim Nelson explains:
“I wrote Good Guys Go about an imbalanced relationship where emotional labour was going unrecognized. I saw the toll this cycle took, where one person was continually working so much harder than the other to keep the relationship afloat. I hope this song offers some sort of comfort to people who have felt the same.”
The video, directed by Joe Agius, is a dark neon fantasy, taking inspiration from fashion magazines, and some of the band’s favourite looks and moments from the likes of Michael Jackson, TLC, and Perfume Genius. The clip features Nelson dancing bathed in blue and pink neon light.
“We shot the video in real time with one roaming camera, which felt important for capturing the right mood and intensity for the song. Joe has a beautiful eye for colours and I feel like the palette throughout the clip compliments the song perfectly”.
Cub Sport will perform a special show at London venue, The Waiting Room, on 9 May. You can get tickets here.