Jerry Williams Releases Video For ‘VELCRO’

“…a carefully-crafted, expertly-produced expression of emotion – something that Jerry Williams has perfected the art of” – Wonderland

21-year-old UK indie pop artist Jerry Williams has revealed the video for her brand new track Velcro, taken from her latest EP Let’s Just Forget It, which is out now.

The song is about trying to move on from a failed relationship, and the video portrays the lyrics through Jerry’s eyes – talking to someone who only she can see, someone in her dreams.

She says of the track is “almost like I’m longing for them to be real, and this puts a spin on the lyric ‘I just want to hold you’”.

The setting of the arcade and car makes for dreamy scenes, seeing Jerry dancing away in her own world and trying to talk to her fantasy partner.

“Adroitly executed by a young woman who ‘would happily write songs all day, everyday, forever’. No complaints here if they’re all of this standard.” – The Guardian

Jerry also has strong worldwide backing from Spotify and combined plays nearing 5 million, as well as BBC Radio 1 spot plays from Huw Stephens, and sold out headline shows in both London and Portsmouth.

She has also been tipped as one of The Box TV’s & BT Music’s ‘Ones to Watch’ alongside Declan McKenna, RAYE and Tom Grennan, 2017 is shaping up to be a real breakthrough year for the Portsmouth artist.

As well as ‘Velcro’, her latest EP ‘Let’s Just Forget It’, which recently won Best Produced EP at the 2016 Unsigned Music Awards.

The EP features five stunning indie pop tracks, including Jerry’s previous two singles ‘Mother’ & ‘Let’s Just Forget It’, plus another further original compositions, as well as her cover of The Cure’s ‘Boys Don’t Cry’.

“The Portsmouth teen is dedicated to perfection and she’s close to the mark. This isn’t just another instance of overblown bubble-gum pop, Jerry Williams is the music-fan’s pop star” – Gigwise

In addition, performing at BST Hyde Park with Take That last summer, and support slots with LANY, Barns Courtney, MAGIC & Nathan Sykes, Jerry embarked on her first ever headline tour, which included sold-out shows in both London & Portsmouth.

“There’s a sweetness to her delivery that belies that often personal nature of her lyrics, a
song writing style that cuts a little deeper”
 – Clash

She also recently a session for VEVO DSCVR, which can be viewed below, which has surpassed 100,000 views.

Jerry Williams - Velcro

March sees Jerry headline her two biggest shows to date, with a night in her hometown of Portsmouth at the Wedgewood Rooms, and a gig in the capital at The Waiting Room, which could well be the last opportunity to catch Jerry in such an intimate setting.

March 4th – Portsmouth, Wedgewood Rooms
March 28th – London, The Waiting Room

About the author

Laurabeth is studying a BA in Professional Writing and Media at Bangor University. Her lifestyle blog is live so head over there for more on our gal.

Leave a Reply