Nuke The Soup’s Mark Davison, first started seeing the blurring of the line between war and commercialism during the first Gulf War, when cameras and news coverage took on a shiny look, with embedded journalists on location wearing fatigue jackets and helmets on top of their perfect dos, not a hair out of place. All the while panels back at home discussed strategies, not solely of battle plans, but also how to make it all into a saleable commodity.