Tag: Grimes

With the music industry being more fragmented than ever, youth culture has focused on an industry that is arguably more unified, the gaming industry. While 2020 was a year of uncertainty, the 12 months where we saw the coronavirus was also where video gaming became the pop culture phenomenon of all time, even overtaking music. But is this really the case? While only now we’ve seen prominent musicians connecting with their fans on a more personal level via social media, this something that gamers have been doing for a long time on platforms like Twitch. Why is gaming actually the new pop music?