Hip-hop sensation Steven Malcolm has unveiled an uplifting new music video for his latest single ‘Nothing Into Something’, hailing from his hotly-tipped fourth album ‘BOATS’. Combining traditional hip-hop choreography with an undeniably powerful message on the importance of love and faith, Malcolm is joyously demonstrating how to overcome impactful troubles and turn it into something great.
Perfectly encapsulating the irresistible, catchy melodies with Malcom’s distinctive, alluring flow, the video vibrantly engages viewers with face-to-face clips as he dances from room to room. In each room are things that spur Malcolm onto greatness – family and friends, music and his beliefs. After a difficult upbringing and lack of direction, Malcolm was encouraged to join a church, introducing him to the meeting of hip-hop, dance and worship – all of which are embedded at the core of his work today. Delivering powerful lyrics with an uplifting attitude, these killer visuals highlight the hip-hop star’s undeniable energy and inspiring rise to success. It encourages his ever-growing fanbase and more to express gratitude for overcoming past troubles.
Universally relatable for many, ‘Nothing Into Something’ shines light on issues such as addiction. The key inspiration behind the track is Malcolm’s cousin, who overcame alcohol addiction, eventually becoming sober and rekindling his relationship with his children. This influential example of positively turning life around with the support of love and faith is the driving force of the powerful single, demonstrating that it’s possible for anyone to leave life-changing struggles behind.
Maintaining Malcolm’s cohesive knack for emotionally fuelled, distinctive hip-hop, “Nothing Into Something’ will inspire listeners to turn to the support system around them and ultimately keep going. This beautifully crafted, instant hit is the latest offering from an impressive array of albums, featuring compelling production from Grammy-winning BoogzDaBeast (Kanye West), Social House (MGK), and FNZ (A$AP Rocky), alongside collaborations with hip-hop greats such as Snoop Dogg and Shaggy.
‘Nothing Into Something’ is solid proof of Malcolm’s star quality and coherent style, succeeding in its aims to spread positivity and produce expressive hits rooted in his personal faith. With 115 million streams on Spotify and five Dove Awards under his belt, it’s only up from here.
Watch the video for ‘Nothing Into Something’ now:
