If like us you use Canva in your work and day to day life, then you might be interested in hearing about the incredible deal they have snagged. The visual software company, which started in Australia back in 2013 and has since taken over the world, has announced they’ve signed partnerships with Warner Music Group and Merlin, to allow Canva customers use music clips in their designs.
With these deals, Canva will become the first visual design platform to add commercially released music clips at the point of creation for content that can be shared across multiple platforms. Later this year, the libraries of Warner Music Group (including Warner Recorded Music and Warner Chappell Music) and Merlin will be made available for Canva Pro, Canva for Education and Canva for Nonprofit customers to add music clips to their designs, with small teams using Canva for Teams to follow.
According to Canva, labels and artists can get their music “in front of millions of engaged creators” in the UK, U.S., Canada, Europe, Brazil and Australia, as well as earning royalties when clips of their songs are used in published Canva designs.
Speaking about the deal, Silvia Oviedo, Canva’s head of content, discovery and print said,
“Music is such a fundamental expression of creativity, and offers an inspirational starting point for many. We are thrilled to welcome Warner Music Group and Merlin to the Canva content ecosystem, and can’t wait to see what millions of music fans, content creators, educators and beyond design using content from their favourite artists.”
As well as using popular songs in videos or carousels for social media, Canva customers will also be able to add clips from their favourite tracks to presentations, internal training videos, educational videos and much much more. They recently launched Beat Sync, a tool in the Canva editor which helps users to match their video footage to the beat of a selected soundtrack.
According to the company, exports of Canva designs using TikTok templates have more than tripled in the last year; overall, the number of videos created on Canva has increased 70% in the last 12 months.
Jessica Goldenberg, WMG’s senior VP of digital strategy and business development added,
“This collaboration with Canva will provide new opportunities for our artists to increase their reach and engage their fans, while also empowering Canva’s creator community to elevate their designs with our robust catalogue. Together with Canva, we look forward to shaping the future of visual communication by enabling creativity in ways that are uniquely achievable with music.”
Merlin CEO Jeremy Sirota commented,
“Merlin prides itself on being a market leader in bringing independent music to new discovery platforms – this partnership with Canva will allow creators to connect with the vast array of Merlin member music from around the world. This is yet another significant milestone in Merlin’s commitment to drive the evolution of the digital music landscape and open up new forms of revenue opportunities for our members.”
Canva has become the “go to” site for many when it comes to creating beautiful presentations. The free online visual communications and collaboration platform made it their mission to empower everyone in the world to design. With their easy to use drag-and-drop interface, as well as seemingly endless range of templates, users are able to make a multitude of creations – from presentations, documents, websites, social media graphics, posters, apparel, and videos – using Canva’s huge library of fonts, stock photography, illustrations, video footage, and audio clips. Put simply: anyone can take an idea and create something gorgeous.
