HRH The Prince of Wales Announces Katy Perry As Ambassador Of The British Asian Trust At Annual Royal Dinner

Katy Perry is to be announced as an ambassador at the British Asian Trust’s annual Royal Dinner by HRH The Prince of Wales, Royal Founding PatrHRon of the charity.

  • Anti-trafficking will be the main focus of the night as the Trust will announce its intention, together with Sir Chris Hohn and the Children’s Investment Fund Foundation (CIFF), to develop the largest anti-trafficking Fund ever seen in South Asia, with CIFF committing to match fund everything raised up to £25m. Popular philanthropist, Natasha Poonawalla, announced a multimillion-pound pledge to the Fund.
  • The event will be attended by senior Cabinet ministers, global business leaders and celebrities including comedian Russell Peters, as well as British Asian Trust ambassadors, broadcaster Nihal Arthanayake and musician Naughty Boy.

His Royal Highness The Prince of Wales, Royal Founding Patron of the British Asian Trust, accompanied by Her Royal Highness The Duchess of Cornwall, will attend a glittering reception this evening as part of the charity’s annual dinner at Banqueting House. During his address, His Royal Highness will announce Katy Perry as an ambassador of the British Asian Trust’s Children’s Protection Fund for India, as well as Natasha Poonawalla’s multimillion-pound pledge in support of the Fund. It will also be announced that the Children’s Investment Fund Foundation will match fund everything raised up to £25m.

There are believed to be 5.8 million children working in forced labour in India with tens of thousands thought to be working in hazardous workshops in Jaipur alone, producing goods including bangles, embroidery and other products, with many forced to work for up to 15 hours a day. The British Asian Trust has been working with business, government and civil society, to remove child labour from supply chains and encourage child labour free products in markets as part of the Child Labour Free Jaipur Initiative. As a result of a partnership with the Freedom Fund and the Children’s Investment Fund Foundation, the first conviction resulting in a life sentence for a child trafficker in Jaipur was achieved in 2019 – a hugely significant milestone. Two further life sentences for child labour offenders have followed.

Over the next five years, the British Asian Trust plans to majorly grow its work in this area so as to substantially reduce child trafficking and abuse across India.

Katy Perry, global popstar and ambassador of the British Asian Trust, said:

“My work as a UNICEF Goodwill Ambassador has taken me to many parts of the world and opened my eyes to the many vulnerabilities of children. India has long held a special place in my heart, and on my last visit, I was able to meet with The Prince of Wales and other leaders in Mumbai, and I was impressed by their strong plan – from on-ground initiatives to fundraising – that will aim to cut child trafficking in half. That is why I am especially honoured to be named an ambassador for the British Asian Trust’s Children’s Protection Fund, and to help shine my light on the work that the British Asian Trust will be doing in South Asia, and to be a part of finding solutions to child trafficking. Children are vulnerable and innocent and have to be protected.”

The reception will be attended by supporters of the Trust, senior Cabinet ministers and leading global business leaders, Their Royal Highnesses will meet with guests including The Rt Hon Matt Hancock MP, Secretary of State for Health; His Excellency Mohammad Nafees Zakaria, High Commissioner for Pakistan and Her Excellency Saida Muna Tasneem, High Commissioner for Bangladesh.

They will also meet with British Asian Trust Ambassadors including broadcaster Nihal Arthanayake and musician Naughty Boy. Other guests at the dinner will include comedian Russell Peters.

HRH The Prince of Wales first met with Katy Perry in India in November 2019 at a meeting in Mumbai of British Asian Trust supporters and advisors. Already a champion for children’s rights through her work as a UNICEF Goodwill Ambassador, Katy decided to show her long-term support to the organisation and cause upon learning about the great anti-trafficking work that the British Asian Trust is doing in the country.

This evening’s event will celebrate recent achievements of the British Asian Trust as well as herald ambitious new plans to provide social impact at scale across South Asia and acknowledge the role of key supporters.

Through the Trust’s work in anti-trafficking, improving livelihoods, education and mental health, it has already touched the lives of 4.8 million people in India, Pakistan and Sri Lanka and has recently expanded its remit into Bangladesh.

The British Asian Trust was founded in 2007 by The Prince of Wales and a group of visionary British Asian business leaders whose original vision and bold innovative principles remain at the heart of its work, seeking to transform more lives across South Asia.

Manoj Badale, Chair of the British Asian Trust said:

“We’re delighted to announce Katy Perry as our newest ambassador and are looking forward to working with her on raising awareness of the work we carry out across South Asia. Katy is a keen supporter of our work and her appointment marks another successful year for the British Asian Trust.”

Natasha Poonawalla, supporter of the British Asian Trust and Chair of its Children’s Protection Fund for India, said:

“Last year the British Asian Trust made great progress through their Child Labour Free Jaipur programme. I am pleased to be supporting their ambitious plans for the British Asian Trust’s Children’s Protection Fund for India which will serve as another tool in the fight against child trafficking.”

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