The Minneapolis-St Paul region has a long musical history, with artists such as Prince, Hüsker Dü, and The Replacements coming from the Twin Cities area. It also has a fine reputation for sit-coms, such as ‘The Mary Tyler Moore Show’, ‘Coach’, and even ‘The Many Loves Of Dobie Gillis’, which were all set there.
Minnesota artists are known for their storytelling abilities, and LowRay are no exception to this. Although drummer James Irving originally hails from England, LowRay are otherwise Minnesota through and through, and the band has gained a considerable reputation in the local scene, for the inventiveness and style of their music.
LowRay’s clip for ‘Friends And The Fakers’ pays a wry and sardonic yet loving tribute to the sitcoms of the 1970s and 80s. The extremely catchy track is the first single from their upcoming album, and picks up right off where previous release ‘Columbia’ left off. The song is earwormy and the video, shot by Adam Dunn, has a vintage sitcom vibe, with establishing shots of the city skyline and suburban houses, and blocky title letters superimposed on the screen. The cast of friends – and fakers – fight for camera time, play pranks on one another, and generally behave like sitcom characters.
One character however tires of the charade and demands his friends and colleagues behave more sincerely – causing the rest of the cast to become offended by him. Where’s the honesty in a world of fakers?
Find out more about LowRay on their official website.